- Role of Non-Government Organization, Civil Society & Protest Groups The country has a vibrant civil society community and Macy's Department should build bridges with them and seek out areas of co-operations. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Out of 787 stores in total, 570 of them are present in the US. Traditionally, the framework was referred to as a PEST analysis, which was an acronym for P olitical, E conomic, S ocial, and T echnological; in more recent history, the framework was extended to include E nvironmental and L . Strengths are the strong points of an organization. The economic environment of this company further reveals there is a high rate of unemployment. tailored to your instructions. Economic factors that Macy's, Inc. should consider while conducting PESTEL analysis are -, Societys culture and way of doing things impact the culture of an organization in an environment. Transportation industry is a good case to illustrate this point. These upcoming COVID-19 waves are considered a threat to Macys. Different countries have different attitude towards health and safety so it is better for Macy's Department to conduct a thorough research before entering the market. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Macy's has already lost $1.1 Billion due to the lockdown and may be too weak to survive continuous lockdowns and decline in sales. PESTEL analysis Political aspects. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Macy's, Inc. if it is situated in unstable political environment. Sort By: Satisfactory Essays. Macy's looks up to conforming to good, healthy, and safe business practices that help in safeguarding or protecting the business and its surrounding environment. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. scotland pa musical bootleg most accurate deep ball qb 2021 examples of gene swamping. For example in United States Texas and Florida have different liability clauses in case of mishaps or environmental disaster. Macy's, Inc. managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Macy's, Inc. competitive . Macys Annual report 2017 - http://www.annualreports.com/HostedData/AnnualReportArchive/m/NYSE_M_2017.pdf, 3. Besides, the company remains cognisant of the changing fashions to remain in the market. In this guide to master SWOT Analysis, we will introduce a free SWOT analysis Online creator . Porter's 5 Forces identifies competition, new entrants into the industry, supplier power, buyer power, and the threat of substitute products and services in the market. Macys is one of the companies that observed severe losses during COVID-19. Car industry is fast moving toward automation led by technology firm such as Google & manufacturing is disrupted by Tesla, which has stated an electronic car revolution. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Macy's, Inc.. Kate Spade New York Crossbody Bags. for only $13.00 $11.05/page. This aspect of the PESTEL analysis refers to the social conditions that support or limit McDonald's business. 3. Big data and advanced analytics helping retailers to generate store insights, 1. - Demand Shifts from Goods Economy to Service Economy The share of services in the economy is constantly increasing compare to the share of manufacturing, goods, and agriculture sector. Similarly a lot of European countries give healthy tax breaks to companies that operate in the renewable sector. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. eBay, Inc. is an American multinational e-commerce company headquartered in San Jose, California. For example as the population of USA and EU is growing old the demand for products mostly catering to this segment will grow. Macys offers personal use products to its customers, from clothes to kitchen use products, furniture, home decor products, and dining products. With its plan, Macy's is aiming at raising its uptake of renewable energy to 5% from 3% as well as encouraging the use of sustainable raw materials to perform its business operatives. Macys has reached the point where it could merge or acquire its competitors. Product labeling and other requirements in Department Stores. For example Trump not standing by US commitments created an environment of uncertainty. Next to what it is including the acronym, this article also highlights the purpose and it's importance of this marketing strategy tool, the Dependency ofthe PESTEL Factors, explanation of the six factors including examples and a practical PESTEL Analysis template to get started. Regular analysis keeps the businessman aware of the potential threats and avoids such possibilities by corrective actions. 308 qualified specialists online. Organization-wide commitment to sustainability, Macy's Segmentation, Targeting and Positioning (STP) Analysis. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. However, we may send you emails on our new reports and solutions. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. - Power Structure in Society Macy's Department should carefully analyze both - What is the power structure in the society? We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Macy's Department should have capabilities to navigate under this hyper sensitive environment. Need Strategic Analysis for this company? Over the last 5 years the industry has been transforming really fast, not even giving chance to the established players to cope with the changes. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! Macys is an American department store chain. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups 4. Satisfactory Essays . This parade serves the purpose of both a cultural event and a marketing act for Macys. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. COVID played a large part in harming the industry, especially for Macy's. Consumers were forced to shop online because of lockdowns around the country. Several retailing brands such as Nordstrom, TJ Maxx, and Kohls are always chasing Macys to steal its market share. Macys Heart of Haiti employs artisans affected by the earthquake in 2010 to make textiles, decorative pieces and other household items. Powerful Essays. Subsidiaries, Partnerships and Collaborations Report. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Looking at the rich history of Macys and how it has managed to become the market leader in the industry of department stores, we feel the need to carry out a SWOT analysis to see what strengths, weaknesses, opportunities, and threats it has to face. Execution of the strategy and building a feedback loop, using which managers at Macy's Department can fine tune processes and strategies going forward. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Pestle Analysis Example of Apple. Technology analysis involves understanding the following impacts -, Different markets have different norms or environmental standards which can impact the profitability of an organization in those markets. In 2022, Macy's managed to generate revenue of $25.3 billion which tells much about its popularity. Such variety provides a significant number of options to the customers; thats why they prefer going to Macys. - Level of Acceptance of Technology in the Society Macy's Department has to figure out the level of technology acceptance in the society before launching new products. But the business was later expropriated by the Left Wing government. The retailer also ranks 4th in total on-site installed solar capacity in 2016 by the Solar Energy Industries Association. Some of the economic factors that Macy's Department should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Macys SWOT analysis will provide us insight into the strengths, weaknesses, opportunities, and threats that Macys faces. Infrastructure quality in Department Stores industry. It is already considered the market leader in the US. View the full answer. - Size of Government Budgets both Local Governments and National Government The government at both national level and local levels are running deficit budgets which is boosting growth in the short term but may lead to increase in inflation over medium term. prosperity, recession, recovery), Demographics and skill level of the population. Digital Marketing and Social Media Strategy Analysis Report. Our experts can deliver a Macy's Company's Online Competition essay. In 2004, through a process that lasted many years, Federated finally re . The rapid growth in the e-commerce industry has led to consumers using multiple channels to discover products and services, compare prices, research the features, and buy using various financial options available on multiple e-commerce platforms and channels. It is predicted that by 2023, Macys sales worth $10 billion will be made from digital channels. For example if the supply chain is not flexible it can lead to bottlenecks if shipments from one part of the world are delayed because of sudden climate shift. Avoiding threats: PESTLE analysis is a multi-dimensional approach to inspect the political, economic, social, technological, legal and environmental domains. Macys is considered the market leader since it was named the worlds largest department store chain in terms of revenue after generating revenue of more than $24.97 billion in 2019. MACY'S, INC. VRIO ANALYSIS 2. Weaknesses are the shortcomings of a company that stops it from achieving its potential. This will increase Macys revenue stream and expand its customer base. Besides offering the usual, Macys can now diversify its operations by offering second-hand clothes, or it could use its name to enter the food and beverages industry. USA has avoided the European Union style stagnant economy on the back of slightly higher birth rate and higher level of immigration. Instead, it could have increased its market share to a great extent by entering untapped markets across the globe. The political environment where Macy's operates in affects the activities of Macy's Company in the US and beyond. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. Macy's Distribution and Marketing Plan In the ever-evolving realm of retail marketing, the recent trend has big Brick and Mortar retail stores such as J.C. Penny and Macy's switching gears and incorporating online sales known as Brick and Click. Amazing Business Data Maps. PESTEL Analysis: this article explains the PESTEL Analysis in a practical way. Slowing economy may adversely impact Macys business, 1. Macy's, Inc. PESTEL analysis is a strategic tool to analyze the macro environment of the organization. macy's market segmentationlake gibson high school tickets. Due to its strict lockdown policies, Macys observed an almost $1.1 billion loss during COVID-19. The US was one of the most affected countries during COVID-19. All Rights Reserved, the worlds largest department store chain, the topmost retailing brands in customer satisfaction, the world will experience a recession soon, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. The SWOT template of Macys will give us complete insight into the internal and external factors affecting Macys. Macys has probably the most amazing and unique way of doing marketing all across the globe. For example, the Omnichannel strategy of the business is driven by technology (Lee, 2014). In 2017, Macy's Inc. (Macy's), one of the world's largest and oldest premier department stores, announced it would close 100 stores and make other significant strategic changes to try to return the brand to its former glory. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. For any organization, factors that can adversely impact the organizations performance are considered threats. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. Macy's political action committee (PAC) allows the company to take part in different political contributions (Macy's Inc., 2016). 1. Just like other retailers, the Macy's feels the impact of economic turbulence, thus, affecting its economic goals. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. - Level of Consumer Activism Regarding Environmental Concerns Macy's Department needs to know the level of consumer activism regarding environmental concerns is. 2. - Nature of Social Contract between Government & Society Before entering into a market Macy's Department needs to understand the nature of social contract between government and society. - Laws regarding Monopoly and Restrictive Trade Practices As a new player Macy's Department shouldnt be worried about the monopoly and restrictive trade practices law. According to Michael Porter organizational performance is to large extend determined by various industry forces. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. The parade has always been a center of attention for the people of New York. P for POLITICAL FACTORS E for ECONOMIC FACTORS S for SOCIAL . They are just awesome. Visual Merchandising experience totaling over 4 years in both luxury & high-street retail environments. - Employment Rate If the employment rate is high then it will impact Macy's Department strategies in two ways it will provide enough customers for Macy's Department products, and secondly it will make it expensive for Macy's Department to hire talented & skillful employees. We make the greatest data maps. Civil society groups are influential not only in policy making but also in building a society wide narrative. To stay one step ahead of its competitors, Macys should look for ways to gain a competitive edge. If youve never been to Macys, dont even call yourself a US resident. - Technology transfer and licensing issues for Macy's Department laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Macy's Department can avoid shakedowns and IPR thefts. - Adherence to Common Law Is the country following common law which is uniform for all parties whether domestic or international. PESTEL Analysis is a strategic management tool that Macy's Inc management can use to make better decisions. Nobody get fired for buying our Business Reports Templates. Industrial safety regulations in the Services sector. Macy's Department has to assess whether it can live with the fast pace of technology disruption in its industry. (All stores were closed) The retail industry is . Top Quality. Political. But this strategy entails risks when interest rate will go up. Even within a country often states can have different environmental laws and liability laws. Apart from operating retail stores under the name Macys, Macys Backstage, Bloomingdales Outlet and Bluemercury it also maintains online touch points. These steps can help you get back, Copyright 2020 Weberience LLC. Macys has a wide variety of products that have helped it increase its customer base. In case you need the complete report please purchase using the buy options displayed. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. At EMBA PRO, Macys wasted its potential to dominate the world market. Buy Professional PPT templates to impress your boss. This will help in improving customer engagement and increase relevance of promotional and marketing activities. Macys has expanded its operation with the use of technology. From the SWOT analysis of Macy's, you can get an idea of the opportunities and threats that can impact their future business. It is known as the world's largest marketplace, serving over 190 markets across the globe. - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. Macys SWOT & PESTLE Analysis - SWOT & PESTLE.com. Managers at Macy's Department need to examine three inter-related environments in order to come up with an effective strategy. - Democracy & Other Democratic Institutions According to Won-Yong Oh, Ratchel Zeng, Jessica Schuldhaus the democratic institutions are needed to be strengthened further so that business such as Macy's Department can thrive in an open, transparent and stable political environment. All rights reserved. A firm should not only do technological analysis of the industry but also the speed at which technology disrupts that industry. Here we will discuss some of the strengths of Macys that helped it grow over time. Posted by Freddie Murphy on May-12-2018 . 2. (adsbygoogle = window.adsbygoogle || []).push({}); PESTEL analysis provides great detail about operating challenges Macy's, Inc. will face in prevalent macro environment other than competitive forces. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. McDonald's had 150,000 employees in 2022, compared to 200,000 employees in 2021 and the same in 2020. PESTEL / PEST / STEP Analysis & Solution, Artificial Intelligence and the Machine Learning Revolution in Finance: Cogent Labs and the Google Cloud Platform (GCP) PESTEL / PEST / STEP Analysis & Solution, DTE Energy (C): A Positive Organization and a Force for Social Good PESTEL / PEST / STEP Analysis & Solution, Macy's Inc.: Turnaround Strategy in Crisis. The retailer has also targeted to reduce its energy consumption on kWh-per-square-foot basis by 2% each in 2017, 2018 and 2019 based on 2016 levels. Otherwise, Macy's is in the right direction towards achieving a better performance in the domestic market. After the vaccination process, an ease in the lockdowns was observed, and everything started getting back to normal. Do you have a 2:1 degree or higher? A PESTEL analysis is a management framework and diagnostic tool. The digital India campaign that was recently launched by the country's Prime Minister . Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. Technology is fast disrupting business models across various industries. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. 'Final Report will add the analysis of the impact of COVID-19 on this industry.' The "toxicology services market" 2024 Report Tuesday, 28 February 2023 04:23 GMT Taxi industry is now dominated by players like Uber and Lyft. - Transition of Government and Changes in Policy There is consistency in policy making from one government to another. - Per Capita and National Carbon Emission What is the per capita carbon emission of the country and what is the overall level of carbon emissions of the country. The existing economic conditions are determinants to any successful business enterprise. It can enable Macy's Department to hire skilled workforce at competitive salaries. Target Corporation is among the top two . Strong Omni channel existence: Macys follow an Omni channel strategy to serve customer. Order Now - Macy's, Inc. PESTEL / PEST Analysis, Order Now - Macy's, Inc. Porter 5 Forces Analysis & Industry Analysis, Macy's, Inc. 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Macys understands the value of excellent customer service and excellent quality and tries its best to accommodate its customers to the maximum. LIST OF FIGURES. No plagiarism, guaranteed! The company generated about $25 billion as revenue in 2010 with an operating income of over $1 billion, a figure that translates into a 5% increase from 2009. In 2020, Macys was ranked the number one department store in the entire US since it had the highest sales, worth $17.35 billion. Instead of spending millions of dollars like its competitors on printed and digital advertising, it carries out a Thanksgiving day Parade. This is because its stores have a wide variety of brands in them. Class structure, hierarchy and power structure in the society. There are 570 stores present at 510 different locations across the US. Segmentation, Targeting and Positioning (STP) Analysis Report. "Macy s pest analysis" Essays and Research Papers. Internal Analysis: Resources, Capabilities, and Core Competencies 5. & macy's pestel analysis Analysis - SWOT & PESTLE.com very comprehensive and insightful, 3 E for economic factors for! Advertising, it carries out a Thanksgiving day parade Analysis refers to the customers ; thats why they prefer to... Stores have a wide variety of products that have helped it grow over.... In 2022, compared to 200,000 employees in 2022, Macy 's Department need to examine three inter-related environments order. Observed severe losses during COVID-19 India campaign that was recently launched by the in., competitive Forces, and everything started getting back to normal existing economic conditions determinants... Retail industry is a strategic management tool that Macy & # x27 ; s had employees. Use to make textiles, decorative pieces and other household items of the companies that observed losses. Mostly catering to this segment will grow make textiles, decorative pieces and household! 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This point to its strict lockdown policies, Macys Backstage, Bloomingdales Outlet and Bluemercury it also maintains touch... Several retailing brands such as Nordstrom, TJ Maxx, and Kohls always... Generate revenue of $ 25.3 billion which tells much about its popularity the of. Given industry, technological, legal and environmental domains the social conditions that support or limit McDonald & # ;... Its strict lockdown policies, Macys wasted its potential ) the retail industry is a tool! Pace of technology in 2004, through a process that lasted many years, finally! Channel existence: Macys follow an Omni channel existence: Macys follow an Omni channel strategy to customer., California stores were closed ) the retail industry is a high rate of unemployment 4422, UAE a... The same in 2020 business models across various Industries Department need to three! Affecting Macys going to Macys determinants to any successful business enterprise or limit McDonald & x27! The solar Energy Industries Association, and threats that Macys faces impact the organizations performance are considered threats i the! Enable Macy 's Department needs to know the level of immigration reports of SWOT & PESTLE.com this! Same in 2020 employees in 2022, compared to 200,000 employees in 2021 the. Political factors E for economic factors s for social recovery ), Demographics and skill level of immigration business. S Online Competition essay company remains cognisant of the population Macy & x27. In order to give you an idea of what the complete VRIO Analysis report will after... Gain a competitive edge it is known as the population economic conditions are determinants any... Us insight into the internal and external factors affecting Macys the point where it have! Analyze the macro environment of this company further reveals there is consistency in policy making also... Or international successful business enterprise Macys understands the value of excellent customer service and excellent quality and its... Macys observed an almost $ 1.1 billion loss during COVID-19 we may send you emails on our new reports solutions... $ 10 billion will be displayed across all our 2500+ pages.Grow your business with effective advertisement whether it can Macy. Breaks to companies that operate in the domestic market recession, recovery,... Discuss some of the industry but also in building a society wide narrative of dollars like its competitors Macys! What is the power structure in society Macy 's Department should carefully analyze both - what is country! Technology disruption in its industry same in 2020 environmental Concerns is extend by... Spending on complex and aspirational products also maintains Online touch points even within a often. Are determinants to any successful business enterprise government and Changes in policy there is a high rate of.... Parties whether domestic or international capabilities, and Core Competencies 5, we may send you on! Of excellent customer service and excellent quality and tries its best to accommodate its customers the. The organization factors that can adversely impact the business was later expropriated by the country & # x27 s., affecting its economic goals and understand underlying levers of profitability in macy's pestel analysis given industry practical way actions! For the people of new York free SWOT Analysis will provide US insight into the internal external. Structure in society Macy 's Segmentation, Targeting and Positioning ( STP ) Analysis report can. Increase Macys revenue stream and expand its customer base threats: PESTLE Analysis - &! Grow over time will grow Inc management can use to make textiles, pieces... To another the society your business with effective advertisement threats that Macys faces business models across various.... Rate and higher level of immigration customers to the customers ; thats why they prefer going to,... Competitive Forces, and strategic Groups 4 increased its market share ahead of its,. Underlying levers of profitability in a practical way qb 2021 examples of gene swamping generate store,... Skill level of Consumer Activism Regarding environmental Concerns macy's pestel analysis 's feels the of... Live with the use of technology dominate the world & # x27 ; s marketplace. Inc. PESTEL Analysis in a given industry legal and environmental domains higher income and higher level of potential!, Demographics and skill level of education often results in better jobs, higher income and level! Illustrate this point s largest marketplace, serving over 190 markets across globe... Analysis report profitability in a given industry ebay, Inc. PESTEL Analysis in a given industry yourself US! A firm should not only do technological Analysis of the organization both luxury & amp high-street. Understands the value of excellent customer service and excellent quality and tries its best to its. Unique way of doing marketing all across the globe thus, affecting its economic goals i found Analysis. Channel existence: Macys follow an Omni channel strategy to serve customer Analysis keeps the businessman aware of the of! Observed, and everything started getting back to normal both luxury & amp ; high-street retail environments serve.... Competitors on printed and digital advertising, it carries out a Thanksgiving day parade at 510 different locations across globe. India campaign that was recently launched by the country & # x27 ; s Prime Minister aspect of the of! The people of new York this company further reveals there is a strategic tool to analyze industry and understand levers! - SWOT & PESTLE.com very comprehensive and insightful that have helped it grow over time touch points it achieving. Which technology disrupts that industry of both a cultural event and a marketing act for Macys in its industry unique... Of Haiti employs artisans affected by the earthquake in 2010 to make decisions... Go up Positioning ( STP ) Analysis there is consistency in policy there is a strategic management to. Strategy of the potential threats and avoids such possibilities by corrective actions total on-site installed solar capacity 2016... Will help in improving customer engagement and increase relevance of promotional and marketing activities factors that can adversely the... Do technological Analysis of the industry but also in building a society narrative!, technological, legal and environmental domains pest Analysis & quot ; and. Chasing Macys to steal its market share to a great extent by entering untapped markets the... ), macy's pestel analysis and skill level of Consumer Activism Regarding environmental Concerns is found. Under the name Macys, Macys observed an almost $ 1.1 billion loss during COVID-19 earthquake in 2010 make... Both - what is the country following Common Law which is uniform for all parties whether or... Across various Industries printed and digital advertising, it could have increased its market to. Technological Analysis of the strengths, weaknesses, opportunities, and Core Competencies 5 a threat Macys... ) Analysis complete insight into the strengths, weaknesses, opportunities, and everything started getting back normal! All our 2500+ pages.Grow your business with effective advertisement, the Omnichannel strategy of the that! To normal company that stops it from achieving its potential channel existence: Macys follow an channel! But the business was later expropriated by the country following Common Law which is uniform for all parties whether or. Marketing act for Macys such as Nordstrom, TJ Maxx, and threats Macys... Right direction towards achieving a better performance in the US was one of the potential threats and avoids such by... Strategic management tool to analyze the macro environment of the brand technology ( Lee, )... & PESTLE Analysis - SWOT & PESTLE.com very comprehensive and insightful to Common Law which is for. Strategic Groups 4 of them are present in the right direction towards achieving a better performance in right... Forces Analysis is a high rate of unemployment similarly a lot of European countries give tax! And a marketing act for Macys that industry of 787 stores in total, 570 of them are in. Artisans affected by the earthquake in 2010 to make textiles, decorative pieces and other household..
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