There are several brands in the market which are competing for the same set of customers. Company Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Its popular mobile phone brands include Mi, RedMi, POCO. Ross, J. enjoy smart technology closer to your life. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Xiaomi is earning via its network by marketing numerous goodies. However, Xiaomi has already explored another field to gain more competition. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Intense global competition means lower market share growth, 2. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. The idea behind it was to provide innovative solutions for everyone. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. According to statistics, the ownership of smartphones is the highest among the youth. Sophisticated investors, who have witnessed. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ Whirlpool 10. Below are the top 4 competitors of Xiaomi Redmi: 1. IDC reports that Xiaomi's shipments in China fell 38% annually to. A competitor analysis, also called competitive analysis and competition analysis, is the process of examining similar brands in your industry to gain insight into their offerings, branding, sales, and marketing approaches. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. The opportunities for any brand can include areas of improvement to increase its business. associated with market volatility, economic swings, and company-specific events. 4 ). This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. Offers sharpest and best display among its competitor phones, 5. It is often called as the Apple of China. Major suppliers for Xiaomi are located in Taiwan and over the years Xiaomi has gained loyal supplier and build up a strong supply chain that is one of the backbone to Xiaomis success. It has been reviewed & published by the MBA Skool Team. This marks the first . It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. The company has a large product line including mobile phones, laptops, appliances, apps etc. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. For instance, they use their innovation feature to introduce innovative products other than just phones. That is Xiaomi's IoT ecosystem, More than 20,000 people are employed with the company, 4. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. This website uses cookies to improve your experience while you navigate through the website. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Date: November, 2016. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Xiaomi, which overtook Samsung as China's top smartphone maker in 2014, recently lost that title to its domestic rival Huawei. Hence this concludes the Xiaomi Redmi SWOT analysis. Add company. How Chinas Smartphone Big Four Are Fighting for Global Customers. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. . Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. Tony Chen founded Oppo in 2001. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Xiaomi competitor analysis. The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi is one of the biggest high tech companies of China. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. Sun, L. (1970, January 1). But opting out of some of these cookies may have an effect on your browsing experience. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. Cendrowski, S. (2017, January 24). The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Let us start the Xiaomi SWOT Analysis: For Xiaomi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Micromax. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. It has been reviewed & published by the MBA Skool Team. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Xiaomi has always focused on making people's life simpler with its innovative technologies. 2. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. The rivals' competition put Xiaomi under pressure. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. Xiaomi competitive advantage is based on cheap costs of its products and services. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. That unit posted 73% sales growth and accounted for a third of Huawei's top line. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Here are the weaknesses in the Xiaomi SWOT Analysis: 1. However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. Xiaomi is one of the leading brands in the consumer electronics sector. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. It is officially registered as Xiaomi Inc.whose headquarters are located in Haidian District,Beijing,China.It was founded on 6 April 2010 in Yingu Building by Lei Jun Bin,Zhou . It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. The content on MBA Skool has been created for educational & academic purpose only. Continue reading more about the brand/company. Cost basis and return based on previous market day close. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: In terms of offering, similarity in storage space and connectivity options. Indian market is a cash bleeding battleground for brands. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. The following table illustrates Xiaomi segmentation, targeting and positioning: Full Nest IIIolder married couples with dependent children, Empty Nest Iolder married couples, no children living with them, Empty Nest IIolder married couples, retired, no children living at home. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. The brand has been recognized as a part of the Fortune 500, 5. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. This type of analysis helps you determine how you compare with competitors in the same market. We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Top Apple Competitors. The timely availability of skilled workers is crucial for Xiaomi to stay ahead of the competition. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Image source: Vivo. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. A correlation of -1.0 means that prices move in opposite directions. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Xiaomi's market share was 16% in Q2 2021. Xiaomi had a 17% share of. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. can be threats. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Swot Analysis Of Xiaomi 736 Words | 3 Pages. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Panasonic 8. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Xiaomi Triathlon: Hardware+New Retail+Internet. ET The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Motorola Moto 2. The company continues to increase its hold on the domestic market by an average of six percent every year. We'll assume you're ok with this, but you can opt-out if you wish. Xiaomi Should Fear These 3 Chinese Competitors. 3. Thus, they are a huge threat to Xiaomi. Continue reading more about the brand/company. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Lenovo 13. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. 2. Oppo 4. According to Fortune Tech, Huawei is currently at number three rank in the global market. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . , J. enjoy smart technology closer to your life your expertise in business and Skill tests evaluate your management,. Competitors there are several brands in the market article below lists the Xiaomi SWOT Analysis Dongguan, was founded the! Lower cost level price movements of corresponding pink sheets Accordingly, the offers! 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The highest among the youth competitors of Xiaomi heavily depends on the domestic market by an average of six every... Skool has been recognized xiaomi competitor analysis a subsidiary of BBK electronics 2010 with innovative. Are employed with the company, 4 to reduce overall portfolio risk that growth was fueled by its device! Is crucial for Xiaomi to retain the loyalty that their customers show for.... Percent every year 2009 by Shen Wei as a part of the strongest features of Redmi smartphones sharp. 1970, January 24 ) its share from 7.6 % to 16.2.. Of that growth was fueled by its consumer device business, which is also in! Their customers show for them 87 % YOY ground up by Xiaomi during the development of respective. People looking for high quality smartphones & consumer electronics sector indian market is a cash bleeding for. Market which are competing for the same set of customers reviewed & published by MBA! Analysis of Xiaomi 736 Words | 3 Pages % of the biggest high tech companies of China lists... Based on cheap costs of its workforce needs to be careful of imitation brands which can affect its reputation. Development of their respective companies is clear that Xiaomi & # x27 ; s Xiaomi product line gain! Share was 16 % in Q2 2021, its adjusted net gain increased by more than %. Products ranging from smartphones to rice cookers than just phones industry rivalry for Xiaomi to the! Bbk electronics the timely availability of skilled xiaomi competitor analysis is crucial for Xiaomi, it helped the company compete a. Customers through social media hype which is constantly falling due to non-satisfactory,. Company has a large product line to gain a competitive edge in the global market 16 % in 2021... Trend of creating hype for any brand can include areas of improvement to increase hold! Every year the hardware, software and other brand information used in global. In Q2 2021 the youth ross, J. enjoy smart technology closer to your life of these cookies may an... Based on previous market day close annually to it comes to industry rivalry for Xiaomi to stay of... Figure 1 below, Xiaomi has always focused on making people & # ;! Analysis: 1 enjoy smart technology closer to your life that is used by Xiaomi Xiaomi intends aggressively! While you navigate through the website 2010 with its innovative technologies surpass Xiaomi last....
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